Creation Zone - Home Birmingham Libraries graphic
   
 
| Home | BUSINESS ZONE | LEARNING ZONE | SHOWCASE | IMAGE BANK
 
 
 
 
 
   
   
David Louis Hendley: David-Louis Design Gallery (Gifts of Distinction)
Designer Maker Retailer
 
  Beer Cube  
  Beer Cube  
     
 
Flat top Salt and Pepper
 
  Flat top Salt and Pepper  
     
 
Jigsaw
 
  Jigsaw  
     
 
Pinch Bowls
 
  Pinch Bowls  
 
Career pathway
Originally trained as a horologist (watchmaker) in Dublin and got interested in jewellery and silversmithing. Came to Birmingham in 1994 to begin jewellery and silversmithing training at UCE in the Jewellery Quarter.
Came out of Uiiversity two years later (HND) and got a job managing and designing for a company in Rugby. After 1 year bought the company and all my designs back.
1998 – won Nat West Entrepreneur of the Year.
Moved the business to Birmingham and opened a small gallery at this time too. The range expanded as did the gallery and began to sell directly to other retailers via trade fairs in NEC and Earls Court.
Now we sell directly to the public via the internet and our gallery, we also design for the Royal Academy of Arts, High end retailers in New Bond Street London and 5th Ave. Ney York – new designs being lauched in Tokyo this year.
Am constantly retraining in web base software, teacher training, retailing skills and marketing.
 
Industry Relationships
Work with a huge variety of suppliers of services and components, spinners, stampers, polishers, casters in brass and silver. Build teams over a long time with main suppliers so loyalty and good payment terms can be rewarded when you need to pull the cat out of the bag.
 
Inspiration
Function and style. I design products for use by all, style wise they fit in the grandest palace and can snugly and with a sense of chic in the smallest apartment.
 
Clients
Mostly confidential but can say I have worked with a huge variety of retailers and very high end corporate customers including Jaguar, Ford and the Orient Express.
 
Tips for Newcomers
Develop strong supply chains and say to each supplier you will buy off them forever if they can give you consistency of service and quality.
Stick to your word.
Pay on time will get you good suppliers.
Tell the supplier you have paid them and thank them for the service. (Usually cheques go straight to accounts dept so the guy on the ground never knows when the money comes in)
Develop short (instant cash/markets stall) Medium (Customers who re order/ independent retailers) and long term (Volume buyers) plans for your fledgling business. But don’t neglect one for the other.
Don’t keep changing your product range out of vanity – if it sells make it again and sell it to some one else – later you can become an artist.
 
Outlets
Our own gallery, Harvey Nichols London and Edinburgh, Metal Guru Brighton, The Silver Shop Bath.
 
       
    David Louis Hendley
     
Address:   David-Louis Design Gallery,
23 – 24 Warstone Lane,
Hockley,
Birmingham,
B186JQ
     
Tel:   0121 233 4757
     
Email:   david.Hendley@gifts-of-distinction.co.uk
     
Web:   www.david-louis.com
     

 

Back to Showcase Main Index Page

 
 
Birmingham Libraries graphic
  link to Media Content Lab link to Media Content Lab
link to Grants and Funding link to Marketing and Promotion link to Business Information link to Business Factsheets link to Jewellery Business Directories